Governance, key to take advantage of generative AI: an Analysis of its impact on organizations in Expansión

This recent Expansión article addresses the importance of governance as an essential element to maximize the benefits of generative artificial intelligence (AI) in organizations. It highlights how the correct management of this technology will be fundamental to ensure its effective integration and the exploitation of its capabilities.

According to the analysis, the years 2024 and 2025 will be key in the consolidation of generative AI. These years will mark a transition towards the standardization of its use, a greater extension of specialized training and an enriched exchange of use cases between companies and sectors.

The article also highlights the relevance of the European AI Regulation, whose regulatory framework is already being implemented in collaboration with large organizations. This regulation will be crucial in guiding the ethical and safe development of AI in the business environment.

As for the concern about whether generative AI could be considered a bubble, the author, Pablo García Mexía, rejects this idea, stating that its integration in companies is already a palpable reality. In this context, he highlights the need for clear and robust governance systems to manage this technology effectively and with a vision for the future.

With the advance of digital transformation, the governance of generative AI is positioned as an indispensable pillar for organizations seeking to optimize their operations and ensure responsible use of technology.